Wednesday, November 19
10:40 am - 12:00 pm
Bridging Market and Social Gaps: Developing Solutions for Youth with Disabilities
When Brady couldn't find decent diapers for his disabled daughter, he realized an entire population was being overlooked. Disabled youth don't fit baby diapers anymore, but adult products aren't right either. So he and Perry Quinn started Youth Crews to build something better.
This presentation shares Brady's experience building a brand within the disability community. He discusses what it takes to reach families who have been underserved, how lived experience shapes business decisions, and why authentic connection matters in this space.
The session offers perspective on understanding an overlooked market segment. Brady covers the unique dynamics of serving disabled families, building trust with this community, and opportunities in a space that remains underserved.
» Brady Crandall
Co-Founder, Youth Crews, Inc.
BIOGRAPHY
Brady Crandall is the founder of Youth Crews, a company dedicated to designing diapers that provide dignity, comfort, and the right fit for disabled children who have outgrown baby products but are not yet ready for adult sizes. Inspired by his disabled daughter, he saw firsthand the challenges families face in finding products that meet their children’s unique needs. The company focuses on fit, comfort, and dignity for kids and their families. Before Youth Crews, Brady worked in marketing at Visible and Kate Farms. Being a husband and dad drives his work to help disabled kids live with dignity.
