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November 17-20, 2025    |   Omni Orlando ChampionsGate, ChampionsGate, FL
PANEL DISCUSSION: SERVICING THE SHIFT - PRIVATE LABEL AS A GROWTH ENGINE
Tuesday, November 18
2:00 pm - 2:50 pm

Innovation, Collaboration and Service

• Innovation, Collaboration and Service are the keys to material supply.

• Material suppliers will need to innovate and develop their capabilities to meet the demand for certain products. Private label products have an advantage in many cases because most private label companies are smaller and “nimbler” to get products into the market. Often changes during product design can be easier to manage because of this.

• Collaboration between the materials supplier and the product developer are imperative to a successful product launch.

• The material supplier will need to “service” the product developer by being quickly responsive to their needs and to the needs of the market supply chain.

Robbins

» Travis Robbins

President, WPT Nonwovens Corp

BIOGRAPHY

Travis is a dynamic industrial entrepreneur and manufacturing executive, boasting over a decade of hands-on experience in MMF nonwoven fabric capacity expansion, plant design, and construction. His expertise extends into the realm of engineered fabric research and development, alongside pioneering work in textile machinery design and implementation. Recognized as a driven leader and visionary, Travis is renowned for his ability to build cohesive teams and inspire innovation. His strategic insights and forward-thinking approach have propelled him to the forefront of the industry, where he continues to lead by example, driving growth and pushing the boundaries of possibility.

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