Its Not a Stretch to Have a Fully Sustainable Product
Wednesday, November 20
9:00 am - 10:30 am
Wednesday, November 20
9:00 am - 10:30 am
Connecting Consumer Insights with AHPs: Designing Elastics & Naturality
The processing industry is in change.
Consumers are setting the trends. Brands are driving innovation with consumer insights.
But what actions are we taking in the upstream processing industry? Are we developing the next polymer, or are we co-developing innovations that are directly tied to these insights?
The presentation will discuss how we connect consumer insights with elastic solutions.
To make our lives safer, more comfortable and more natural - BUT affordable.
We aim to turn meaningful business cases into reality. If you seek a more engaging discussion on innovation and sustainability in AHP, don't miss this talk.
» Marcel Gruendken, Ph.D
Senior Manager EMEA, MD&TS, R&D and Regulatory Affairs, Kuraray Europe GmbH
BIOGRAPHY
Marcel Gruendken is Senior Manager at Kuraray’s Elastomer Business. He leads the Global market development for hygiene and personal care applications. Previously, Marcel worked at Mondi, for packaging and hygiene products - in Europe and partially in the United States. He is a PhD with a background in engineering and material sciences. He’s studied in Darmstadt (Germany) and Enschede (Netherlands). He joined some global management programs, including one in St. Gallen (Switzerland) - and he obtained a driving license in Frankfurt (Germany). On flights he prefers the windows seat, enjoys soft drinks with ice and plays basketball whenever he has time.
