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November 17-20, 2025    |   Omni Orlando ChampionsGate, ChampionsGate, FL
DESIGNED WITH THE CONSUMER IN MIND
Wednesday, November 19
11:00 am - 12:00 pm

Fewer Pressure Points, More Comfort: Elastic Solutions for Modern Baby Diapers

Today’s baby diapers are more than just leak-proof - they’re engineered for comfort, mobility, and skin healthiness, while also responding to increasing consumer demands for sustainability. Thermoplastic elastomers (TPEs) have become an essential enabler in this space. With high softness and stretch, they support the design of soft elastic ears that reduce pressure points and improve comfort. Kuraray’s elastomer solutions provides the requirements of modern hygiene products: soft elasticity, chemical purity, odor-free performance, and a clean chemistry. In this presentation, Kuraray will show how new elastomer solutions support the move toward mono-material in diaper and an enable circular designs. Attendees will also see how these new elastic characteristics contribute to better fit, easier handling, and more convenience. Through co-development and material customization, Kuraray’s brand SEPTON™ helps manufacturers take diaper designs to the next level. 

Gruendken, Ph.D

» Marcel Gruendken, Ph.D

Senior Manager EMEA, MD&TS, R&D and Regulatory Affairs, Kuraray Europe GmbH

BIOGRAPHY

Marcel Gruendken is Senior Manager at Kuraray’s Elastomer Business. He leads the Global market development for hygiene and personal care applications. Previously, Marcel worked at Mondi, for packaging and hygiene products - in Europe and partially in the United States. He is a PhD with a background in engineering and material sciences. He’s studied in Darmstadt (Germany) and Enschede (Netherlands). He joined some global management programs, including one in St. Gallen (Switzerland) - and he obtained a driving license in Frankfurt (Germany). On flights he prefers the windows seat, enjoys soft drinks with ice and plays basketball whenever he has time.

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