Tuesday, November 19
11:15 am - 12:00 pm
Business Not as Usual – The Impact of Reusables on the Absorbent Hygiene Market
As a former product manager, it was not only what my competitors were doing that kept me up at night, but also what alternate technologies could displace both my products AND my competitors’ products. This presentation will review the potential impacts of the increased use of reusable personal hygiene solutions on the traditional absorbent hygiene market. Included will be an overview of the claims language these products are using to establish their market position, estimates of market share, and what this translates to for hygiene component consumption.
» Matt O'Sickey, Ph.D.
Director of Education & Technical Affairs, INDA
BIOGRAPHY
Matthew (Matt) O’Sickey, Ph.D., Director of Education & Technical Affairs, INDA. Matt joined INDA in September 2022. He has prior experience as the Director of Application Engineering and Research & Development for the Americas at RKW North America and as Director of Global Market Development with Tredegar Corporation. He holds a deeply rooted belief that innovation is the result of the intersection of marketing and technology, and this is reflected in his career path, which encompasses both disciplines. His career has entailed developing and bringing to market a range of hygiene and packaging films and nonwoven laminates. Within the hygiene area, he has worked on the development and commercialization of topsheets, surge layers, waistbands, fit and closure elements, breathable films and laminates, backsheets, pouch films, and bags with more recent focus on sustainable solutions.Matt has a Ph.D. in Chemical Engineering and a Masters of Engineering Administration from Virginia Tech, and a Bachelor of Science in Chemical Engineering from Purdue University with a heavy emphasis on the processing-structure-property relationships of polymeric materials.
